senior experience designer©
CURRENTLY CRAFTING EXPERIENCES AT SUPER INTERACTIVE
(2021-PRESENT)
senior experience designer©
CURRENTLY CRAFTING EXPERIENCES
AT SUPER INTERACTIVE
(2021-PRESENT)
senior experience designer©
CURRENTLY CRAFTING EXPERIENCES AT SUPER INTERACTIVE
(2021-PRESENT)
senior experience designer©
CURRENTLY CRAFTING EXPERIENCES AT SUPER INTERACTIVE
(2021-PRESENT)
I love making cool things and solving complex problems for people — like you.
I love making cool things and solving complex problems for people — like you.
I deliver impactful results through strategic thinking and data-driven insights.
I infuse my designs with
playful creativity to delight users on their journey.
I deliver impactful results through strategic thinking and data-driven insights.
I infuse my designs with
playful creativity to delight users on their journey.
My tried-and-true design process
(01)
Discovery
The first part of my process is about learning all about your industry and your audience.
The first part of my process is about learning all about your industry and your audience.
(02)
Strategy
Next, we’ll map an approach to ensure your users, as well as your business, meet their goals.
Next, we’ll map an approach to ensure your users, as well as your business, meet their goals.
(03)
Wireframe
I’ll create wireframes to get alignment on the strategic direction, interactions, and the functional requirements.
I’ll create wireframes to get alignment on the strategic direction, interactions, and the functional requirements.
(04)
Design
I’ll explore the art direction and animation for the experience, ensuring it aligns with your target audience and brand personality.
I’ll explore the art direction and animation for the experience, ensuring it aligns with your target audience and brand personality.
(05)
Build
Once the designs are finalised, I’ll partner with a creative developer to bring the vision to reality.
Once the designs are finalised, I’ll partner with a creative developer to bring the vision to reality.
(06)
Delivery
Lastly, I’ll compile and send the project assets and guidelines to you. On time and on budget.
Lastly, I’ll compile and send the project assets and guidelines to you. On time and on budget.
ReleVANT EXPERIENCE
Super Interactive
PRODUCT DESIGNER
(2021 - PRESENT)
As the in-house product designer, I lead the UX and UI for client platforms—ranging from political campaigns and broadcasters to AI startups. I work closely with developers and strategists to bring clarity to complex ideas, create flexible design systems, and craft digital experiences that are fun and genuinely useful. From initial wireframes to polished interactions, I help turn strategy into standout design.
As the in-house product designer, I lead the UX and UI for client platforms—ranging from political campaigns and broadcasters to AI startups. I work closely with developers and strategists to bring clarity to complex ideas, create flexible design systems, and craft digital experiences that are fun and genuinely useful. From initial wireframes to polished interactions, I help turn strategy into standout design.
Nightscribe
CO-FOUNDER & PRODUCT DESIGNER
(2022 - PRESENT)
Nightscribe.co is a curated platform for dark fiction—horror, thriller, sci-fi, and fantasy. I co-founded the project with a good friend and designed the full web experience, focusing on clean story discovery, immersive reading, and a calm, eerie aesthetic that supports both casual readers and devoted genre fans.
Nightscribe.co is a curated platform for dark fiction—horror, thriller, sci-fi, and fantasy. I co-founded the project with a good friend and designed the full web experience, focusing on clean story discovery, immersive reading, and a calm, eerie aesthetic that supports both casual readers and devoted genre fans.
Freelance
GRAPHIC DESIGNER
(2021 - PRESENT)
As a freelance designer, I’ve supported all sorts of teams with branding, campaign visuals, and digital design. Whether building identities from scratch or refreshing existing assets, I focus on delivering clear and thoughtful visuals that help teams connect with real people.
As a freelance designer, I’ve supported all sorts of teams with branding, campaign visuals, and digital design. Whether building identities from scratch or refreshing existing assets, I focus on delivering clear and thoughtful visuals that help teams connect with real people.
HI THERE!
Think I’d be a good fit for your team or project?
Let's connect! Send me an email with your project details and I will get back to you as soon as possible.
MARTIJN RUITENBEEK
Senior Product Designer, currently crafting experiences at Super Interactive.